Devices¶

The Devices report helps you understand which types of devices visitors use when browsing your WordPress website.

Use this report to evaluate the balance between desktop, mobile, and tablet traffic, then make better design, content, and performance decisions.

Open the Devices report¶

In your WordPress admin area, go to Statistics → Devices.

What this report helps you understand¶

Use Devices to answer questions such as:

• Do most visitors browse my site on desktop or mobile?
• Should I prioritize mobile layout improvements?
• Is tablet traffic meaningful for my audience?
• Are device patterns changing over time?

Device categories¶

BimBeau Privacy Analytics groups traffic into practical device categories.

Bots are not one of these categories. Bot detection checks the browser identification (User-Agent) of every tracked page, including crawlers that run JavaScript, such as search engine rendering or SEO audit tools. Bot traffic is kept out of page views, visits, entry pages, acquisition and visitor totals. The Device usage breakdown card can show it on request with the Include robots switch (see Bots and automated traffic).

Main panels¶

The Devices report uses audience breakdown cards instead of one table. The visible cards may include:

Each card lists detected labels, page-view counts, and the relative share for the selected range.

The breakdowns count the page views of every visitor of the selected range, and the summary under each card gives that total, for example "Based on 12,345 tracked page views in the selected range." Visitors whose detail is unknown (for example visits measured without advanced statistics have no browser or resolution) count in that total but not in the shares of that card.

How to interpret device data¶

Device data is most useful when it informs design and content decisions.

For example:

• high mobile traffic means mobile layout, speed, readability, and tap targets are especially important;
• high desktop traffic may indicate research, B2B, editorial, or work-context usage;
• tablet traffic may matter for visual, retail, education, or browsing-heavy websites.

Mobile vs desktop decisions¶

Bots and automated traffic¶

Crawlers, monitoring tools, scanners, and automated agents request pages on most websites. BimBeau Privacy Analytics detects them and keeps them out of the Devices report by default, so the device categories describe human visitors only.

To compare them with human traffic, turn on Include robots in the header of the Device usage breakdown card. The card then adds a Bot row, last, with the page views of the robots of the selected range, and recomputes every share over human and robot page views. The robot page views are those of every robot of the range listed in the Robots tab of the Visitors report; the line under the card gives their page views and the number of robots. The switch only changes this card: browsers, operating systems, resolutions and every other report stay human-only. It is off each time the screen opens.

Date range¶

Use the date range controls to review device patterns over different periods.

Short ranges are useful after a campaign, redesign, or performance optimization. Longer ranges help you understand whether your audience is consistently mobile-first, desktop-first, or mixed.

Practical use cases¶

Device reports can support decisions such as:

• testing important pages on the most common device type;
• improving mobile navigation;
• simplifying forms on small screens;
• prioritizing responsive design fixes;
• checking whether a campaign attracts a different device mix.

Free and Pro behavior¶

Empty or unexpected results¶

If the Devices report is empty or does not show the data you expect, check the following:

1. Check the selected date range

   Device activity may exist outside the current reporting period.

2. Generate a test visit

   Open a public page from a desktop or mobile device, then refresh the report after a short moment.

3. Review tracking settings

   Make sure your current role, privacy settings, consent setup, or exclusion rules are not preventing activity from being recorded.

4. Compare with other reports

   Check the Dashboard, Pages, or Real-time reports to confirm whether BimBeau Privacy Analytics is recording traffic generally.

Next step¶

Continue with Geolocation to understand where visits come from geographically.