Internal searches¶

The Internal searches report helps you understand what visitors search for on your WordPress website.

Use this report to identify visitor intent, improve content, discover missing information, and refine your website navigation.

Open the Internal searches report¶

In your WordPress admin area, go to BimBeau Privacy Analytics → Internal searches.

Depending on your dashboard layout, you may also see search term summaries from the main Dashboard.

What this report helps you understand¶

Use Internal searches to answer questions such as:

• What are visitors trying to find on my website?
• Which topics are users interested in?
• Are visitors searching for content that already exists?
• Are visitors searching for content that is missing or hard to find?
• Which terms should influence future content, navigation, or landing pages?

What counts as an internal search term¶

A search term is usually the query submitted through your WordPress site search or a compatible internal search experience.

For example, if a visitor uses your site search field and searches for pricing, BimBeau Privacy Analytics may record pricing as an internal search term.

Main columns¶

The Internal searches report lists search terms entered through your site search. The current table shows these columns.

How to interpret search terms¶

Internal search terms are useful because they show what visitors actively ask your website to provide.

Look for patterns such as:

• repeated searches for the same topic;
• searches for products, services, or pages that are hard to find;
• searches that reveal missing content;
• spelling variants or synonyms visitors commonly use;
• seasonal or campaign-related terms.

Content improvement ideas¶

Search terms can guide practical content improvements.

1. Identify repeated searches

   Find terms that appear frequently during the selected period.

2. Check whether the content exists

   Search your own website for the same term and confirm whether useful content already exists.

3. Improve discoverability

   If the content exists but visitors still search for it, consider improving navigation, internal links, page titles, or calls to action.

4. Create missing content

   If visitors search for something you do not cover yet, consider creating a new page, article, FAQ entry, product description, or support resource.

Date range¶

Use the date range controls to focus on a specific period.

Short ranges are useful after a campaign, launch, or content update. Longer ranges help identify recurring user intent and long-term content gaps.

Internal searches vs search engine keywords¶

Free and Pro behavior¶

Exporting search terms¶

Exports are a Pro feature.

When export actions are available, you can download search terms data for content planning, SEO research, UX improvements, or internal reporting.

Empty or unexpected results¶

If the Internal searches report is empty or does not show the terms you expect, check the following:

1. Confirm that your site has a search experience

   Search terms only appear when visitors use a supported internal search flow on your website.

2. Check the selected date range

   The searches may have happened outside the current reporting period.

3. Run a test search

   Open your website, perform an internal search, then return to BimBeau Privacy Analytics after a short moment.

4. Review tracking settings

   Make sure your current role, privacy settings, consent setup, or exclusion rules are not preventing activity from being recorded.

Next step¶

Continue with 404 errors to identify missing pages and broken links in the Pages report.